Tourism Council

Our Mission

Our mission is to inspire exploration and connection by promoting the rich natural beauty, vibrant history, and arts culture of Whitewater. We aim to foster tourism that supports local businesses, preserves our historic landmarks, and enhances quality of life for both residents and visitors.

Our Vision

To be the premier destination in southeastern Wisconsin for outdoor adventure, cultural experiences, and historic discovery. We envision a thriving community where tourism drives economic growth, celebrates local history and lore, and encourages a deep appreciation for the natural and cultural gems of Whitewater.

Board of Directors

  • Katie Grady

    Tourism Council President.

    Represents the restaurant industry.

    Forte in business management.

  • Sheryl Rosa

    Tourism Council Secretary.

    Represents Whitewater Lake.

    Outside-r.

  • Michelle Dujardin

    Tourism Council Member.

    Represents City of Whitewater Parks & Rec.

    Adores recreation.

  • Andrew Whitney

    Tourism Council Member.

    Represents the Ice Age Trail Alliance.

    Trail connoisseur.

  • Dave Saalsaa

    Tourism Council Member.

    Represents retail & outdoor sporting goods.

    Retail know-how.

  • Susan Humbach

    Tourism Council Member.

    Represents Lodging.

    General Manager of Fairfield.

  • Lucas Peterson

    Tourism Council Member

    Represents UW Whitewater Campus.

    Sports buff.

About

The WWTC is to be made up of a cross section of business and organizations serving tourists. The WWTC works closely with Downtown Whitewater Inc., Whitewater Area Chamber of Commerce, Community Development Authority, and City of Whitewater Common Council.

Purpose

The purpose of the WWTC is as an advisory committee to assist in promoting new and existing tourism initiatives. WWTC will market Whitewater as a tourism destination by communicating the themes of local history, culture, area attractions and events to targeted market segments.

State Definition of Tourism

66.0615(1)(fm) "Tourism promotion and development" means any of the the following that are significantly used by transient tourists and reasonably likely to generate paid overnight stays at more than one establishment.