Tourism Council

Our Mission

Discover Whitewater’s mission is to inspire exploration and connection by promoting the rich natural beauty, vibrant history, and varied arts culture of Whitewater. We aim to foster tourism that supports local businesses, preserves our historic landmarks, and enhances the quality of life for residents and visitors alike.

Our Vision

Discover Whitewater strives to be the desired destination in southeastern Wisconsin for outdoor adventure, cultural experiences, and historic discovery. We envision a thriving community where tourism drives economic growth, celebrates local heritage, and encourages a deep appreciation for the natural and cultural treasures of Whitewater.

Board of Directors

  • Sheryl Rosa

    Tourism Council Vice President

    Represents Whitewater Lake.

    Outside-r.

  • Michelle Dujardin

    Tourism Council Member.

    Represents City of Whitewater Parks & Rec.

    Adores recreation.

  • Andrew Whitney

    Tourism Council Member.

    Represents the Ice Age Trail Alliance.

    Trail connoisseur.

  • Dave Saalsaa

    Tourism Council Member.

    Represents retail & outdoor sporting goods.

    Retail know-how.

  • Susan Humbach

    Tourism Council Member.

    Represents Lodging.

    General Manager of Fairfield.

  • Lucas Peterson

    Tourism Council Member

    Represents UW Whitewater Campus.

    Sports buff.

About

The Whitewater Tourism Council is to be made up of a cross section of business and organizations serving tourists. The Whitewater Tourism Council works closely with Downtown Whitewater Inc., Whitewater Area Chamber of Commerce, Community Development Authority, and City of Whitewater Common Council.

Purpose

The Whitewater Tourism Council is an advisory committee that suggests and promotes new and existing tourism initiatives. The Whitewater Tourism Council will market Whitewater as a tourism destination by communicating the themes of local history, culture, area attractions, and events to targeted market segments outside the Whitewater area.

State Definition of Tourism

 66.0615 (1) (fm) “Tourism promotion and tourism development” means any of the following that are significantly used by transient tourists and reasonably likely to generate paid overnight stays at more than one establishment on which a tax under sub. 1.) Marketing projects, including advertising media buys, creation and distribution of printed or electronic promotional tourist materials, or efforts to recruit conventions, sporting events, or motorcoach groups. 2.) Transient tourist informational services. 3.) Tangible municipal development, including a convention center.