Tourism Council Secretary, Outside-r

Sheryl Rosa

Sheryl moved from Chicago to Whitewater Lake in 2017 with her partner, Ryan, to take advantage of the abundance of outdoor activities in the area. They can be found regularly hiking, snowshoeing, fishing, kayaking and hosting friends & family at the lake.

Two years ago, Sheryl and Ryan started a coffee roasting business in

Whitewater. With no storefront, they are frequently popping up in the

surrounding area to sell their coffee……in the summer, you can even find them delivering coffee via canoe on Whitewater Lake! 

 

Before moving to Whitewater, Sheryl spent over 20 years in marketing,

leading some of the biggest brands in the country. Her marketing expertise plus engagement in the community plus love for this area will bode well for our Tourism Board.

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